Brief

Create a concept that spotlights the Sperry AO and CVO styles in three key retailers: Schuh, size? & Foot Asylum. The aim was to highlight Sperry across their E-Com, social and in-store, whilst changing opinion and creating awareness of Sperry in the UK market.

Execution

We created a content series that used passion films, stills and bespoke packaging, to deliver authentic stories of young aspirational people and their creative endeavours.

Results

We achieved a strong brand association with a set of influential content producers, positive acknowledgement from their communities, and an estimated total campaign reach of 3 million.