Brief

Develop an innovative campaign to activate the Size? For Women range amongst their core and future millennial community.

Strategy

Today’s teens live out their lives on social media, where social currency is built on experiences. We recruited a group of inspiring millennial ambassadors to position Size? For Women as the authority voice for women’s trainers, working with a number of additional tag team members on a wider seeding program. Each ambassador was chosen for their unique style, interest in trainers, aspirational lifestyle and determination for their profession.

Execution

Campaign Assets were commissioned to maximize engagement across owned and earned channels through a series of passion films, BTS imagery and curated social content. To support this our team worked with all influencers to curate a strategic posting schedule that coincided with collaborative editorial and media partner releases.

Results

A strong brand association with a set of influential opinion formers, resulting in positive acknowledgement from their communities and network. The campaign encouraged community ugc, increased sales, customer engagement and awareness across multiple channels, receiving an estimated reach of 800,000. This campaign is currently nominated for a drapers digital award.