Brief

Launch a female brand to market with the aim of having a solid distribution channel within 12 months.

Strategy

Word of mouth marketing is one of the most powerful channels of marketing, if not the most. It reinforces your brand in the mind of consumers that are unfamiliar and new to your brand.

Execution

Built brand relations with various social influencers and bloggers and encouraged them to wear the product and repost to their social channels. This activity was supported by a well curated dinner at the Victoria Miro Gallery to showcase the collection of cocktail dresses to female social influencers and industry insiders.

Results

Within the year the brand has over 210k social followers, had a market turnover of £20million and debuted at sefridges london (where it is the highest performing brand on the contemporary floor). Its sold out on net-a-porter within a record 30 minutes.