Brief

Support the brand management, design, marketing and sales functions to improve brand equity and commercial success through better quality, higher visibility and consistency.

Strategy

“Jeans share the same soul & attitude as music” We developed a depth of understanding for the brand’s USP that was applied to a strong presence and publicity structure worldwide and ensured all territories were translating the brand vision to a wider audience.

Execution

Word of mouth marketing is one of the most powerful channels of marketing, if not the most. We built brand relations with various musicians and social influencers and encouraged them to wear the product reinforcing the brand in the mind of consumers.

Results

Nudie jeans was launched in 2001 and was quickly established as a go-to label for connoisseurs. Nudie retails in over 20 countries globally and has built a reputation for being the leading organic denim manufacturer in the world.