Brief

Create an integrated influencer content campaign to generate awareness of the Majestic MLB range in the ASOS MarketPlace across both brands owned channels and the influencers elite networks.

Strategy

We curated a key campaign message; #MajesticLockerRoomStories, recruiting influencers to showcase their own style through a series of passion films and stills, scripting each piece to ensure it has a sense of authenticity. Each influencer was directly associated to ASOS and aligned with the customer profile of each store.

Execution

We built a strong pre and post launch social posting schedule through talent, partners and own networks. All work was supported by a targeted paid marketing strategy, collaborating with ASOS insiders to each conduct a Snapchat takeover. This helped to add a layer of ‘live’ access to our influencers, teasing out snippets of content to our audience ahead of the launch.

Results

The campaign received an estimated total reach of 1.2 million and we increased sales to ASOS by 100%.