Brief

Produce an atmospheric film to showcase the SS15 collection, while celebrating 20 years of Jitrois' stretch leather.

Strategy

Online video is quickly becoming a key means for people to satisfy their information and entertainment needs. For any social media campaign or SEO exercise, video is without a doubt one of the best tools in the kit.

Execution

Village managed the production of the film from commissioning the director and initial storyboards, right through to the final edit delivery, whilst also building upon a new community through a strong video seeding strategy.

Results

Over a month the film received a total of 32,106 views, along with a spiked increase in following and community engagement.