Brief

Major League Baseball approached Village to build a strong Commercial Partnership that would translate to a new youth market.

Strategy

We partnered with London based fashion designer Ashish to create a number of stand out pieces that were shown on the runway to the worlds fashion media and influencers.

Execution

Village curated a socially led campaign that drove viral interest. We managed the catwalk show seating, pre and post show interviews and gave exclusive access to the leading fashion and entertainment industry and influencers.

Results

The show was noted as the biggest social media buzz from an independent brand in London Fashion Week with an reach of 48 million.